Stories and insights about increasing connection, safety, and resilience in neighborhoods

Becoming a professional neighbor

BY IN Career, Insights

I wrote the first version of this blog post back in 2011 as a part of the interview process for a job I wanted to land.

I’ve update it as this past August marked the 10th anniversary of when I began organizing in neighborhoods. Now that I’ve joined the outstanding team at Nextdoor and dissolved Neighbors for Neighbors, I wanted to give myself the gift of taking time to look back, reflect, and bring closure to both the professional work and volunteer service I’ve done for the last 10 years under the umbrella of Neighbors For Neighbors.

This post is a chronological journey of the progression of my career as professional neighbor. As I stated earlier, it was originally written to help me land a job in 2011, so it’s heavy on accomplishments and reads like a resume. I’ve added some narration to improve its readability. I am aware it could use more narration and restructuring, but this post is for me.

If you have questions or want share your thoughts, I welcome your comments.

My mother once said to me “follow your dreams and the universe will reveal your path.” I have followed my dreams, and the universe has revealed my path. My path has not always been easy. I’ve stumbled, fallen, wept, and gotten lost more times than I care to share, but everything has worked out, and it’s a beautiful day in the neighborhood.

By staying in action and utilizing the strategies I shared below, my life and career have unfolded in ways I never imagined.

Your neighbor,


My story:

I did not come to be a professional neighbor as a result of a grand plan or promotions within organizations where I’ve worked. Rather, I came to be a professional neighbor as a result of strategies I developed and employed in support of my vision of connected and empowered neighbors collaborating amongst themselves and with those who serve them towards common objectives.

Consistently these strategies have made it possible for me not only to do what I love but also to work on progressively larger scales, expanding the impact of my work from my immediate neighbors 10 years ago in Boston to the entire nation.

The strategies:

  1. Expand established professional roles to encompass more than is required or expected.
  2. Build teams and develop organizing models supported by social platforms to empower citizens and civil servants to connect, communicate, and collaborate on their own time and around common objectives.
  3. Engage influential individuals and leverage these relationships in support of my vision.

The following details illuminate how my career has progressed as a result of those strategies:

 2011 – 2006 – On The Verge, Inc. Braintree, MA     
As the Senior Associate, my role was to sell, consult, implement, train, and support work groups to leverage the ACT! contact management solution to manage relationships effectively with the goal of increasing sales and service delivery. (***This sentence feel too long and loaded with a lot of info.  Maybe making two sentences would work better)

I created a robust project management system to track the various stages of project life cycles, refined client management techniques to ensure satisfaction and maximize upsell opportunities, and developed an engaging training curriculum to ensure that my clients were empowered to succeed.

The result: I built a powerful referral network of satisfied clients and partners who in turn helped me to fulfill my revenue goals.

2004 to August, 2014 – Neighbors for Neighbors, Inc., Boston, MA. Founder and Chief Executive Neighbor

Neighbors for Neighbors Logos VoicesAs the founder and volunteer Chief Executive Neighbor, I directed a volunteer led community organizing group. Our mission was to connect and empower people who wish to do stuff with and for their neighbors, and to formulate resources to empower them to take action.

We envisioned neighborhoods where neighbors know the names of their neighbors and those who serve them, are safe and happy, have access to shared resources, and feel motivated to proactively contribute to each other’s quality of life.

August 2004 – After two neighbors were robbed at gunpoint near a subway station, I distributed 500 fliers informing the community about what was happening in our neighborhood and inviting them to a community meeting with the police to discuss what we could do about crime prevention on a neighborhood level. At that meeting sixty people came to learn what we as a community could do to protect ourselves. “Neighbors who know each other are more likely to look out for one another”, said one of the police officers who attended that meeting and whose words have continued to guide my work. At the end of the meeting I asked what neighbors felt the next step should be, and they suggested a neighborhood social where we could meet more of our neighbors. So we did. Ninety people came; thus, NFN was born.

After coordinating a few more neighborhood socials I again asked what our next step should be.  They responded, “Let’s organize a meeting where we form groups that keep us together over time.” We did. Over the next two years each of our “Community Organizing Expos” was attended by over 250 neighbors.


Hundreds of neighbors gathered at our Community Organizing Expos to get involved or start social activity clubs or community service projects.

June 2006 – I taught myself how to engage the media and Neighbors for Neighbors began to have a major presence in the press. In a Boston Globe article titled “Mighty Neighborly: Social theory comes to life as communities fight crime”, Thomas Sander, Executive Director of the Saguaro Seminar for Civic Engagement at Harvard stated, “What they’ve figured out how to do… is how to keep people together after the threat is gone.” Not only were we able to figure out how to stay connected as a community, but our network of neighbors also continued to grow. This is what eventually led to my employment with the Boston Police Department.

Neighborhood Social at the Milky Way in Jamaica Plain back in 2006

2006 to 2008 – Boston Police Department, Neighborhood Crime Watch Unit, Boston, MA. Program Coordinator

After seeing what my neighbors and I had accomplished, I happily accepted an invitation to be compensated monetarily for what I had loved to do in my free time. I was able to empower neighbors citywide to deter crime by increasing their connection to one another and the police in a fun and social way. My day-to-day duties required me to organize, promote, and attend up to three neighborhood meetings a week. Each year I attended around 250 such meetings, built their first Contact Management Database system, e-newsletter, blog, and eventually, the first-ever law enforcement-sponsored neighborhood social-network to allow neighbors and police officers to connect and communicate without me needing to be involved.

The first prototype of a neighborhood social network I built at Boston Police

The first prototype of a neighborhood social network I built at Boston Police

2007-2008 – I was able to double the number of new groups the unit started each year, increased annual event fundraising from a $5,000 to $30,000, and grew event participation from ten thousand to over fifty thousand people. In the pilot neighborhood where I developed what became known as the Coalition Organizing Model, the result was a 16% decrease in Part-1 crime over 12 months.

E13 BPD crew

This role was my first foray into a position that allowed me to combine my passion for community organizing, empowering the community and facilitating government-to-citizen collaboration through social platforms.

2007 – The Nametag Project: US, Canada, and the UK. Founder and Nametag Evangelist 
Keeping in mind that neighbors who know each other are more likely to look out for each other, I embarked on an experiment to see if wearing a nametag would encourage just that. So I vowed to wear a nametag for all of 2007, and founded The Nametag Project.

Haley House Cafe Rocks Nametags

Haley House Cafe Rocks Nametags

Summer 2007 –  I pitched an idea to the Superintendent of the Bureau of Field Services at Boston Police: Nametag Day at Fenway Park. We handed out 10,000 nametags at Fenway Park during a Red Sox game with the help of 150 volunteers. By December of 2007, nearly 20,000 people had joined me in wearing nametags, and we received press coverage from The Boston Globe, National and Boston CBS and FOX Affiliates, NECN, The Hallmark Channel, The Miami Herald, and Vermont Public Radio.


August 2008 to March 2009 – Be the Change Inc./ServiceNation, Cambridge, MA. Director of Online Operations and Partnerships

Emily Cherniak, Alan Khazie’s Chief of Staff, whom I had met a year prior called and said, “Joseph, we need your help now. McCain and Obama will be at our Summit in New York City in three weeks, and our online presence is in shambles. Can you help us?” I quickly triaged their needs and focused my efforts on working with their vendor to complete their website before the summit. After establishing and maintaining their online presence, I was asked to go to New York for the summit to oversee their online operations. During the summit, I managed all content-capture, publishing, blogger relations, and live-streaming of the event on their website. When I returned home from New York they officially hired me as their Director of Online Operations & Partnerships.

Over the next six months of the campaign, I directed and managed the development of through two more development iterations, including preparation for a massive surge in site traffic due to a possible Presidential “Call to Service”. I helped coordinate online service pledges between the White House, Facebook, and the Corporation for National and Community Service and coalition partners for Martin Luther King, Jr. Day. I also directed online operations for our seven official Presidential Inaugural events including a live broadcast with MTV at the Youth Ball.

January 2009 – Following the Presidential Inauguration and the passage of the Edward M. Kennedy Service Act of 2009, the needs of the organization changed and my position was dissolved. I took this opportunity to reinvest in Neighbors for Neighbors.

2009 to May 2010m- Neighbors For Neighbors 2.0 Given the success of the Neighbors for Neighbors network in Jamaica Plain, I decided to take a risk and simultaneously build online social-networks and teams for every neighborhood in the City of Boston to empower a wider audience of neighbors and attempt to secure funding. Gina Bianchini, the CEO of the (the social networking platform that powered NFN) whom I had come to know, spoke about NFN at the Personal Democracy Forum in 2009. One of the audience members, Laurel Ruma from O’Reilly Media, emailed me and encouraged me to present for the upcoming Gov 2.0 Expo.


On August 6th, 2009, I participated in the New Prosperity Initiatives community dialogue, “Building Community Online and Offline” at City Year. The transcript from my talk really capture the spirt of my work with Neighbors for Neighbors..

September 2009 – At the O’Reilly Media Gov. 2.0 Expo I demonstrated how Neighbors for Neighbors served as a powerful example of Gov 2.0 in action, how it expedites government and citizen communication and collaboration to solve problems. At the expo, I networked and brainstormed with a great group of fellow innovators including Steve Reseller from with whom I  continue to collaborate.    *****NOT SURE IF YOU MEAN THIS TO BE IN THE PAST OR PRESENT


Related Videos:

September 2009 – Velocity Saloon  When Gina Bianchini was unable to attend CEO’s for Cities Velocity Saloon (Grand Rapids, MI), I was asked to attend on her behalf. The goal of this event was to help Envision the “Good Life” in American cities. This experience was invaluable to me. As the event unfolded, I got the distinct impression that just as thoughtful design and architecture are critical for cities to thrive, so is online social infrastructure, and the ability to communicate/collaborate with one’s local government.

October 2009 – City of Boston and Neighbors for Neighbors Announces Official Partnership   On October 24, 2009, Mayor Thomas Menino, Boston Police Commissioner Edward Davis, and I announced the Official Partnership between Neighbors for Neighbors and the City of Boston.

December 2009 – Blue Print For Service  
 Steven Rivelis, President of Campaign Consultations and former colleague from my work with Be The Change/ServiceNation, asked me to serve as Expert Facilitator for the Cities of Service Blue Print for Change Service Citizen Engagement workshops.  In this role, I helped attendees to think out-of-the-box to empower citizens to create solutions for Steven’s client the Corporation for National and Community Service.

May 2010 – Ford Hall Forum I was asked to help put together and present a panel titled “The Emerging ‘Fifth Estate’: Can the likes of Twitter, YouTube, and other social networks help solve real government problems?” at the Ford Hall Forum which is the longest running public lecture series in our nation’s history.

Through my work on Neighbors for Neighbors, I established enough of a reputation as an innovator in government-to-citizen engagement that the Department of Homeland Security learned of my efforts.

May 2010 to January 2011 – U.S. Department of Homeland Security, Washington, DC. Community Engagement Strategist, Contractor   Reporting to the White House Liaison and the Assistant Commissioner of Public Affairs of U.S. Customs and Border Protection, I served as the department’s first Community Engagement Strategist. My role was to manage DHS’s first social network Our Border and support the integration of social media into U.S. Customs and Border Protection public engagement programs, pilots, and campaigns.

What the DHS Our Border Social Network looked like.

What the DHS Our Border Social Network looked like.

February 2011 to April 2014 – GovDelivery/GovLoop, Washington DC, Director of Engagement Services. 

Upon recognizing the demand for professional services to support digital government initiatives, I stood up and directed GovDelivery’s professional services practice in partnership with Scott Burns the CEO of GovDelivery and Steve Ressler the President of (GovDelivery’s sister company).

The practice focused on building communities and activating members to serve as force multipliers on behalf our clients’ mission objectives. In this role, I built, tested, and demonstrated the viability of offerings, processes, frameworks, and systems. In addition, I led strategy, directed and managed the team.

In 2013, in partnership with Account Executives, drove 120% growth in services revenue, exceeding the target by 24%. The demonstrated success of this practice has influenced and is now woven into the company’s operations.

The work that I am proud of the most was done for My team and I dreamed up The National Preparedness Community ( The purpose of the community is to help American’s connect, collaborate, and empower each other to fulfill their shared responsibility to prepare themselves and their peers through year-round, ongoing engagement and participation in National Preparedness Month. In 2012 and 2013, we grew the community to 42,500+ members who coordinated thousands of preparedness events engaging millions of Americans. As a result of my teams success GovDelivery was awarded the contract to support America’s PrepareAthon!

SnowCrew 2010 – Present   Snowcrew is a community project I started in 2010 to connect people who need help shoveling with nearby neighbors who can and want to help them dig out after snowstorms. In Feb 2014, launched a web app powered by the SeeClickFix API.

A screen shot of shoveing assistance requests

A screen shot of shoveing assistance requests

During the winter of 2013-2014 Snowcrew got a lot of media attention as the east coast got clobbered with snowstorm after snowstorm. By the end of March 2014, Snowcrew had 1,400 users of which about 300 were the ones asking for help shoveling.

To promote, I went on a #SnowCrewSade in mid-February and drove from Washington DC to the Long Branch NJ and back to dig out those who had not yet been dug out. To my surprise, I found that each of those who requested help shoveling was surrounded by multiple neighbors. It struck my that Snowcrew was not addressing the root problem of people being disconnected but only addressing one of the symptoms. I recognized this need and choose to get back into the neighboring game.

May 2014 to Present –, Washington DC, Senior City Strategist and Professional Neighbor.

Nextdoor Yard SaleNextdoor is my dream come true.

Nextdoor’s leadership and team have made my dream of providing critical online civic infrastructure for all neighborhoods a reality. is the free and private social network for neighborhoods that is available for the entire United States and is being used over 30% of US neighborhoods. On Nextdoor, residents can talk about everyday personal things like finding a great babysitter or locating a lost pet to more critical matters like communicating about a rash of break-ins in the area.

As a Senior City Strategist, I am responsible for helping our government partners leverage our platform to engage and partners with our members to create safer, stronger, and more resilient neighborhoods. As Nextdoor’s Professional Neighbor, I tell stories, serve as a thought leader, and think about ways we can help our members and partners get even more value out of our platform.


As a professional neighbor, I’ve spent the last ten years of my life developing online and offline models that help neighbors and those who serve them connect, communicate, and collaborate to create safer, stronger, and more resilient neighborhoods. Thanks to Nextdoor, I now get to spend all my time doing what I love most; working to re-weave the social fabric of neighborhoods at national scale.

My career as a professional neighbor has been propelled by the collective actions I’ve taken beyond the defined responsibilities of my professional roles and has been invigorated by social entrepreneurial initiatives I’ve founded and led. The wonderful network of people I developed relationships with have made critical introductions, amplified the reach of my vision, and they have brought me on to their teams where my work neighboring now has a national impact.

I believe the well-being of society depends on the diversity and the strength of bonds we have with people closest to us. My experience has shown me that our neighborhoods are strongest, and we are happiest when we are connected in communication, and in service to each other.

I envision spending the next ten years of my life expanding the ways in which neighbors may want to, and will need to, be of service to each other.

3 years ago / 2 Comments





  • Ella Price

    excellent use of language in the piece, it in fact did help
    when i was reading

    • Joseph Porcelli

      Glad you thought so!



I am passionate about and understand how to motivate and empower citizens and the organizations that serve them to collaborate productively on and off-line. The results produced by their collaborations are increased public safety, resilience, quality of life, sustainability, and opportunity.

My belief is that the well-being of society depends on the diversity and the strength of bonds we make with people closest to us where we live. My experience has shown me that our neighborhoods are strongest and we are happiest when we are connected, in communication, and in service to each other.

My work has been featured by media organizations such as The Boston Globe, Businessweek, Good Magazine, CBS, ABC, NBC, The Hallmark Channel, and National Public Radio and I have been a speaker/panelist at gatherings such as the Ford Hall Forum, Enterprise 2.0 Conference, The Knight Foundation Engagement Summit, and IACP Annual Conference.


Professionally, I serve as a Senior City Strategist for where I work with hundreds of public agencies to roll out Nextdoor to their residents.

In my free time as a volunteer, I lead outreach and organizing for a web app that connects people who need help shoveling with nearby neighbors “Yetis/Volunteers” who can and want to help dig out their neighbors after snowstorms.

From 2011 to April 2014,  I led GovDelivery’s Engagement Services practice that I stood up with Scott Burns the CEO of GovDelivery’s and Steve Ressler the President of GovLoop in 2011. GovDelivery helps government organizations reach more people and get those people to take action.

In 2010, I served at the pleasure of Secretary Janet Napolitano as the first Community Engagement Strategist for the U.S. Department of Homeland Security.

In 2009, I spent the year evangelized, the first of its kind neighborhood social network (powered by Ning) I developed to support the organizing initiatives I lead with neighbors under the umbrella of the not-for-profit organization Neighbors For Neighbors, Inc.of I  founded in 2004.

In 2008, I directed Online Operations and Partnerships for the ServiceNation legislative campaign that tripled funding for Americorps with the passage of the Edward M. Kennedy Serve America Act.

From 2006 to 2008 I worked as a Program Coordinator for the Boston Police Department, I created new-programmatic organizing models that resulted in double-digit decreases in crime while simultaneously doubling program participation.

From 2002 to 2006  I’ve worked as a Senior Associate for a Marketing Automation consulting firm where I provided consulting and training services, and increased new and referral business four-fold.

From 1999 to 2002 I had my own consulting company (and was a waiter at night). The project I am most proud from this time was reducing the time it took for to market its barns from 3 months to 3 days.


In addition In the past, I have served as a:

  • Boston World Partnership Connector
  • Guide on
  • Founding member of Ning Network Creators Council
  • Boston OneIn3 Council Mentor


  • 2008: Founder and organizer of The Nametag Project which in 2007 resulted in 19,000 people wearing a nametag for a day to promote neighborliness.
  • 2009: Co-founder and organizer of The Mug Project (winner of Mayor Menino’s 2009 Green Residential Waste Reduction Champion Award.


  • 2010: Boston University School of Management, Institute for Nonprofit Management and Leadership
  • 1998: Saint Michael’s College,  Bachelor of Science in Business Administration
  • 1994: Kimbal Union Academy


  • 2010: – Community Service Award, Boston Police Commissioners Edward. M. Davis
  • 2009 – Green Residential Waste Reduction Champion Award (, Mayor Thomas M. Menino
  • 2007 – Certificate of Appreciation, Boston Police Commissioners Edward. M. Davis
  • 2007 – Anchor Award, Friends of the Charlestown MA, Navy Yard


CBSEveningNews  Here and Now boston-globe-logo  WBURHalmark  VPR      WGBHBloomberge NeighborWorks
Major Media Coverage:

Major articles prior to 2007 (Others available by searching Google):


  • 11/2014 – LISC Newark NJ “Growing Leadership, Building Community Resident Leadership Development Training” at Rutgers University in Newark NJ
  • 9/2013 – #GLtrain, Agency of the Future; Presenter, “Agency of the Future: Analytics,” Washington DC,
  • 9/2013 – #SMSsummit, Social Media Strategies Summit Boston; Presenter, Boston, MA
  • 6/2012 – #WP2013, Experience WordPress in Government, Presenter, “Measuring and Expanding the Value of Community,” Washington, DC
  • 6/2013 – #OSSv3, Open Source Summit v3.0: Communities, Presenter, “How to grow users into active community members and get your community more engaged, Washington, DC
  • 6/2012 – #GD2012 – GovDelivery, Public Sector Communication Best Practices; Presenter, Washington, DC
  • 6/2012 – #tech4engagement, Knight Foundation Engagement Summit; Participant, Cambridge, MA
  • 2/2012 – #SMGOV, Advanced Learning Institute, Social Media for Government Communications Conference; Presenter and Facilitator, Pentagon City, VA
  • 10/2012 – #GD2011, GovDelivery, Federal User Conference; Presenter, Washington DC
  • 7/2011 – #NG2011,, Next Generation of Government Conference; Presenter, Washington, DC
  • 6/2011 – #NXNEi11, Panelist, Friend or Frienemy of Government Engagement. Toronto, CA
  • 4/2011 – #TXEM11, Texas Emergency Management Conference, Social Media; Panelist, San Antonio, TX
  • 3/2011 – #NC3C, Presenter, Emerging Technologies, Fayetteville, NC
  • 11/2010 – Enterprise 2.0 Conference, 100 Ways to Engage: Confessions of Community Organizers, Panelist, Santa Clara, CA. (blog)
  • 11/2010 –, Boston GovUp, Featured Speaker, Boston, MA.
  • 5/2010 – Ford Hall Forum, “The Emerging Firth Estate”Panelist, Boston MA.
  • 3/2010 – O’Reilly Gov 2.0 Camp New England, Co-Facilitator, Citizen Engagement, Cambridge MA (video)
  • 2/2010 – JumpStart, Civic Engagement Institute, Presenter, Boston MA (video)
  • 12/2009 –, VIP Network Creator Summit, Invite Only Attendee, Palo Alto CA
  • 12/2009 – The Corporation for National and Community Service’s Blue Print for Change, Facilitator, Innovation in Civic Engagement, Philadelphia PA
  • 11/2009 – IBM Innovation Discovery Session, Invite Only Attendee, Cambridge MA
  • 11/2009 – Boston Care, Civic Leadership Institute, Presenter, Boston MA
  • 10/2009 – MIT Media Lab Discussion, Presenter, Cambridge MA
  • 9/2009 – O’Reilly Ignite Boston, Get your neighbor on, Presenter, Boston Ma (video)
  • 9/2009 – O’Reilly Gov 2.0 Expo, Panelist Government as a Partner, Washington DC (video)
  • 9/2009 – CEO’s For Cities Velocity Saloon, Invite Only Attendee, Grand Rapids MI (video)
  • 4/2009 – Pecha Kucha Boston #09, Co-Presenter, Jamaica Plain, Boston MA
  • 8/2009 – New Prosperity Initiative, Panelist, Building Communities Online and Offline, Boston, MA (video)
  • 2008 –  Boston Civic Summit, Boston MA, Social Capital, Diverse Neighborhoods & Networks track panelists.
  • 2008 – ICAP Law Enforcement Technology Conference, Panelist, Citizen Observer
  • 2007 – Governor’s MA Civic Engagement Summit, Panelist, Social Capital, Diverse Neighborhoods & Networks track, Worcester, MA
  • 2006 – Governors MA Smart Growth Conference, Fall 2006, Panelist, Vibrant Communities and Regional Equity track, Worcester, MA